This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.You can’t talk about Los Angeles architecture without bringing up Programmatic Style. The lesser know and often times ridiculed style is a product of the famous Route 66 that ended in Los Angeles, and revolves entirely around the car. LA was built as a modern city and heavily relied on the expansion on the automotive industry. The car shaped Southern Californian life, leisure, environment, growth, and of course its buildings. Programmatic design is a novelty based architecture where a building resembles something unusual for the purpose of advertising. These are often times made as landmarks to attract drivers from the highway. And LA’s programmatic architecture is no exception to this. The most famous being Randy’s donuts, where a large donut was placed on the roof of the shop to attract customers, now this landmark is an integral part of pop culture. Some lesser known landmarks in LA include The Brown Derby, that became synonymous with the golden age of Hollywood. The Venice Giant Binoculars, built for an advertising agency in 1991 designed by Los Angeles based architect Frank Gehry. And the Dugout built in the 1920’s for a food stand to resemble a World War I biplane that had crashed into the ground and then fortified with sandbags as a makeshift base.This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Architecture of Los Angeles 